BASSETERRE, ST. KITTS: S.L. Horsford & Co. Ltd. has successfully launched the internationally recognised GAC automotive brand and its innovative AION electric vehicle lineup in St. Kitts and Nevis, following two exceptional events held on Friday, October 30, and Saturday, October 31, 2026, at Horsford’s Automotive on Wellington Road, Basseterre.
The landmark introduction marks a significant expansion of the company’s automotive portfolio and reinforces its position as one of the Federation’s leading vehicle distributors, offering an increasingly diverse selection of conventional, fuel-efficient and fully electric vehicles.
The celebrations commenced with an exclusive media launch on Friday evening, attracting hundreds of invited guests, including media representatives, corporate partners, business professionals, valued customers and automotive enthusiasts. The impressive event combined the official unveiling of GAC and AION vehicles with vibrant cultural entertainment featuring the Honey Bees String Band, the St. Christopher Steel Band and DJ Flames. Guests enjoyed firsthand introductions to the new vehicles, innovative automotive technologies and contemporary designs in an engaging atmosphere that celebrated both international innovation and Caribbean culture. The excitement continued on Saturday with The Great GAC Drive Open Day & Test Drive Experience, which welcomed scores of customers and prospective buyers eager to explore the vehicles and experience their performance firsthand. Visitors participated in test drives, interacted with the Horsford’s Automotive team and received information on vehicle specifications, advanced safety features, electric mobility, warranty protection and purchasing options. Joel Mchechrane, Automotive Executive at S.L. Horsford & Co. Ltd., described the launch as an important milestone in the company continued expansion. “The response to our GAC and AION launch exceeded our expectations. From the tremendous excitement at Friday’s media event to the enthusiastic participation in Saturday’s test-drive experience, customers demonstrated genuine interest in these outstanding vehicles. “This launch is about more than introducing another automotive brand. It is about expanding choice, embracing advanced technology and delivering a new standard of automotive value and innovation to motorists in St. Kitts and Nevis.
